Carmen has become a household name among marketing professionals as a result of her inspirational ”masterclasses”.  These sessions have reached thousands of marketers across SA.

Masterclasses inspire marketers to disrupt and delight addressing sessions such as Mobile Innovation, Gamification, the 4th Technology Transformation, Fuelling Creativity and Applying Inspiration, Brand Purpose and where great ideas come from.

Carmen is also the Founder and Tech Visionary for Boo-Yah!, an african inspired for Boo-Yah!, an African inspired marketing advisory and educational marketing services company, aiming to get Marketers FUTURE-FIT for Industry 4.0.


Carmen’s big personality and presentation style can also be found on the airwaves on The WITEE Chatterbots Show (Women in Tech Empowering Everyone).

Carmen has been a inspirational speaker at more than 100 events in 20 countries to a combined audience of over 21,000 people Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM, Brand Live, Social TV Education Contributions include GIBS, AAA School of Advertising, and an array of local and international business schools.  Carmen Is certified with the IDM and DMI.